Narragansett Beer announced the re-release of the wildly popular “Jaws” can on Tuesday, just in time for Discovery Channel’s “Shark Week” and Jaws actor Robert Shaw’s birthday. For a limited time, all 12, 18, and 30-packs of Narragansett Lager 12-ounce cans will feature the same design and logo made popular by the shark-infested thriller.
The can’s retro imagery, nostalgic to the millions of beer-drinking baby boomers who came of age at the time, became permanently ingrained in American culture with the release of Jaws in 1975. In the film, Captain Sam Quint, played by Oscar-nominated actor Robert Shaw, who would have turned 86 on August 9, famously crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character. At the time, ‘Gansett was prevalent throughout the Northeast, including Martha’s Vineyard, where Jaws was filmed, producing over one million barrels of beer per year.
While this classic can design may recall memories of the good ol’ days, the quality of its contents also speaks to the brand’s rich heritage. Narragansett Lager is the brewer’s flagship beer, its original recipe tracked down by former Brewmaster Bill Anderson when the company was revived in 2005 by CEO Mark Hellendrung. Since then, it has been recognized by beeradvocate.com as the number one rated domestic premium lager and awarded the gold medal for best lager by the Great International Beer Festival.