The Connecticut beer industry is proud to launch the state’s “Brew & Buy Local” campaign, a joint effort among brewers, wholesalers, retailers and restaurants to support local industries. The campaign will officially launch during CT Beer Week, May 11 through 18. This weeklong, statewide event was created to celebrate the vibrant beer industry in Connecticut and will culminate in a collaboration of events hosted by brewers, wholesalers, retailers and restaurants. The campaign’s message is simple: from breweries to restaurants, the beer industry produces fabulous products and contributes a significant amount to the local economy.
CT Beer Week kicks off on Saturday, May 11 with Rising Pint Brewfest in East Hartford, where over 60 brewers will be featured. At 11am on Tuesday, May 14 in room 1B of the Legislative Office Building in Hartford, members of the industry will host a legislative press conference to highlight the importance of local breweries, wholesalers, retailers and restaurants’ contribution to Connecticut’s economy. At the press conference, industry members will officially launch the “Brew & Buy Local” campaign and unveil a mobile application to support the Connecticut Beer Trail, powered by beerdog.com.
Kevin Bradshaw, founder/CEO of the Connecticut-based beerdog.com, will demonstrate the “Beerdog” app at the press conference. Beerdog combines social media, image recognition and geolocation to connect beer fans across the state and across the world. Take a photo of a beer and Beerdog will “fetch” all the details about the beer. Does this app offer benefits for Connecticut, specifically? Absolutely, from the Connecticut Beer Trail to hundreds of retail outlets, Kevin will share a vision of how this iTunes-approved app can be used to support the Brew & Buy Local experience.
The Mercurial’s favorite craft beer bar, My Place, is hosting a tap takeover with the new Stratford Brewery Two Roads on Tuesday, May 14. My Place is located at 8 Queen Street in Newtown, Connecticut, and Two Roads is located at 1700 Stratford Avenue.
For a full list of goings on for CT Beer Week, visit ctbeerweek.com/events.