Will The New Blackberrys Save the Company?

The Blackberry Z10.
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Research in Motion changed its corporate name Wednesday to that of its only product, Blackberry, and announced two new smartphones running a completely new operating system that finally puts the Blackberry on par with competing devices.


While Blackberry was beloved as an email device, their competitors delivered the full Internet much more effectively and users flocked away in droves over the last couple of years. In the last quarter of 2012, Apple sold 47.8 million devices to Blackberry’s 7.8 million.


The new OS, called Blackberry 10, features a redesigned touch screen interface and a much faster web experience that includes a fully functional HTML5 compliant browser. An app store will feature applications popular on other platforms such as Foursquare and Angry Birds.


Reviews so far are mixed. Tech site The Verge, in an extensive pre-release review of the Z10, gave a largely lackluster review of the new device and operating system.



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